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Unit 11, 61 Flynn St, Wembley, WA, 6014
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Yearly Archives: 2020

SMART Marketing – What Is It? How To Do It?

SMART Marketing – What Is It? How To Do It?
In business, either you engage in marketing or your business dies. Marketing isn't just running a few ads or waiting for referrals. Proper, focused marketing grows sales. Proper focused marketing is about ensuring that the people you want as customers get to hear what you are offering them and why it is perfect for their needs, regularly, consistently and on purpose, driving them from a state of interest to a state of readiness to buy. What if I were to tell you that you can take 7 easy steps to prepare a targeted marketing campaign that will identify your best customers, craft the right messages they want to hear, within marketing activities designed to drive them down the sales funnel? (more…)...
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COVID-19: What If It Happens Again?

COVID-19: What If It Happens Again?
Risk has always been a reality for Aboriginal and Torres Strait Islander organisations operating in a context where funding is irregular, activities and operations often in remote and dangerous locations, resources and sufficient training on procedures are scarce, the retention of corporate knowledge and succession of talent is always difficult to maintain, and the risk of fraud and corporate theft always at hand. The recent COVID-19 pandemic was an unprecedented, catastrophic event that shut down travel, put at risk vulnerable Indigenous Elders, and in some cases closed operations for several weeks. What if it or another more likely or more catastrophic event happened again? (more…)...
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6 Steps To Prepare For A Catastrophic Event

6 Steps To Prepare For A Catastrophic Event
COVID-19 - who knew? Such a catastrophic global event has shut many businesses. Who knows how many will be able to re-open? One thing is for sure, if your business had a plan on what to do in case something catastrophic happened, it would be standing on much better ground today. So, as you look to rebuilding, make sure that one of the most important management tools in any business - Risk Management Planning - is something that you put in your toolbox. It only takes six steps to create your Risk Management Plan and be ready for a catastrophic event. But first, what is a Risk Management Plan? (more…)...
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What Is A Strategic Plan For, In An Indigenous Organisation, Really?

What Is A Strategic Plan For, In An Indigenous Organisation, Really?
To many Aboriginal & Torres Strait Islander organisations, a strategic plan is something that you are made to think is a good idea, that often is required for you to obtain funding. It's a box that grant-funders tick off as if to say that if you had a strategic plan you must automatically show you are deserving. Why? Do these agencies who insist on seeing your strategic plan actually review that plan to see that it is fit for purpose and appropriate for you? Do they subsequently check that you have implemented the plan and that it is driving you in the right direction? Do they care, other than to ensure they have done due diligence? That's the problem. A strategic plan should represent a flag on top of a hill that you strive toward. The reality? (more…)...
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OTS Management