All small business owners want more sales! Yet, not many small business owners think about how they get those extra sales - about their marketing - in any serious, consistent manner. Their growth is usually through a number of unrelated factors such as excellent service resulting in referrals, unique products or services filling a vacuum, a market devoid of good competition, even luck. From time to time, they may find themselves in a quiet period so they "do some marketing" by calling clients they haven't heard from in a while, putting an advertisement in the newspaper or a trade journal, advertising a "Black Friday sale", or sending out leaflets in the hope that someone reading it might come in. Then, for whatever reason (other than by accident that such unfocused and inconsistent marketing is actually working) the business picks up again, and the need for marketing is forgotten. The problem with this inconsistency is that you are not in control of channelling consistent growth. (more…)...Read more
All businesses want to increase sales! As a small business owner, you may be calculating next year's budgets right now as this financial year ends. You may have aspirational goals that you want to challenge yourself with by setting a sales budget for next year that is a significant percentage increase from this year. Then, when you have set it, the doubts start to creep in! "Can I really achieve that", you ask yourself, "it looks too much to achieve in just one year!" However, if you break your annual sales into three components, you can increase your sales by just increasing one variable, and you can increase it exponentially if you tweak an increase to all three. (more…)...Read more
What is Customer Relationship Management, sometimes called CRM? To trendy business gurus, it is a data management system that consolidates all the data about your customers and allows all levels of your business to access that data so as to provide the best customer service and contact. But that's like saying the right way to service your car is with a box of tools! Customer Relationship Management is all about the managing of good relations with customers and prospective customers. The key to winning and keeping customers has always been about relationships. People like to do business with people they like. The question is how do you do this? (more…)...Read more
It is almost impossible for anyone operating a small business these days to avoid two things if they want to continue growing awareness about their business:Read more
- A good website; and
- A social media presence.