What is Customer Relationship Management, sometimes called CRM?
To trendy business gurus, it is a data management system that consolidates all the data about your customers and allows all levels of your business to access that data so as to provide the best customer service and contact.
But that's like saying the right way to service your car is with a box of tools!
Customer Relationship Management is all about the managing of good relations with customers and prospective customers.
The key to winning and keeping customers has always been about relationships. People like to do business with people they like. The question is how do you do this?
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Customer Relationship Management In A Small Business
