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Monthly Archives: April 2022

Be Focused In Your Marketing

All small business owners want more sales! Yet, not many small business owners think about how they get those extra sales - about their marketing - in any serious, consistent manner. Their growth is usually through a number of unrelated factors such as excellent service resulting in referrals, unique products or services filling a vacuum, a market devoid of good competition, even luck. From time to time, they may find themselves in a quiet period so they "do some marketing" by calling clients they haven't heard from in a while, putting an advertisement in the newspaper or a trade journal, advertising a "Black Friday sale", or sending out leaflets in the hope that someone reading it might come in. Then, for whatever reason (other than by accident that such unfocused and inconsistent marketing is actually working) the business picks up again, and the need for marketing is forgotten. The problem with this inconsistency is that you are not in control of channelling consistent growth. (more…)...
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No Excuse For Sloppy HR Recruitment

Managing an Indigenous under-funded, under-resourced Not-For-Profit is difficult enough. But when you are recruiting for key positions and you don't prepare or have no protocols for interviews and selection, you cannot afford to be sloppy. Some time ago, I was asked to assist in recruitment interviews for a General Manager position by the CEO of an NFP that I have had a relationship with earlier in their history. Let's just go through all the things they did wrong! (more…)...
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OTS Management