Monthly Archives: April 2022

All small business owners want more sales! Yet, not many small business owners think about how they get those extra sales - about their marketing - in any serious, consistent manner. Their growth is usually through a number of unrelated factors such as excellent service resulting in referrals, unique products or services filling a vacuum, a market devoid of good competition, even luck. From time to time, they may find themselves in a quiet period so they "do some marketing" by calling clients they haven't heard from in a while, putting an advertisement in the newspaper or a trade journal, advertising a "Black Friday sale", or sending out leaflets in the hope that someone reading it might come in. Then, for whatever reason (other than by accident that such unfocused and inconsistent marketing is actually working) the business picks up again, and the need for marketing is forgotten. The problem with this inconsistency is that you are not in control of channelling consistent growth. (more…)...