SMART Marketing
This is Teik’s popular book on an easy 7 step process to prepare a highly focused and pragmatic marketing plan. When you market your products, don’t fire a shotgun and hope you find a customer, hone in on what your product means to your customer and target the right customer.
The companion workbook to “SMART Marketing”, that takes you and your team through a series of brainstorming workshops to prepare and implement your SMART Marketing Plan. Be guided through questionnaires and templates as if an experienced facilitator were present, and in 4 to 6 weeks be prepared to implement your sales boosting strategies.